Research Centers
  • National Institute for Innovation Management (NIIM)+

    As an important research institute in the field of innovation management, NIIM consists of six research sub-institutes for Global Manufacturing and Innovation, Service Innovation and Development Strategy, Intellectual Property Right and Management, Social Innovation and Inclusive Development, Technology Innovation Management and Policy, and Technology Entrepreneurship.

    It has also established joint research centers with University of Cambridge, Haier, CIMC and so on.

    NIIM primarily focuses on the research frontiers of innovation and sustainable competitiveness and the industrial and social reality in China's economic development. It aims to be a top-tier training base for senior talents and an internationalized comprehensive open think tank.

    Address: 11th Floor, Building of School of Management, Zijingang Campus, Zhejiang University, Hangzhou, 310058, P.R. China

    Tel: +86-571-88206889
    Fax: +86-571-88206892
    E-mail: niim@zju.edu.cn
    Website: http://niim.zju.edu.cn/en_index.php
  • Center for Real Estate Study+

    The Center for Real Estate Study, Zhejiang University is based on Institute of Enterprise Investment, Institute of Land Science and Real Estate, Institute of Building Economy and Management, Urban Planning and Design Institute, and Institute of District & Urban Development. Senior managers from related administrative departments and famous companies are brought in as advisors and guest researchers.

    The Center is an institutes-cooperated, education, research, industry and government involved multidisciplinary research institution. The center aims at giving full play to Zhejiang University’s advantages which are strong research forces and multiple disciplines and integration by cultivating compound talents suitable for the developing real estate industry, providing solutions for real estate company on project planning, project design, investment decision-making, development and construction, operation management, property management and staff training, undertaking consulting or research projects granted by government, and broadcasting professional real estate knowledge to the Public.

    Director:Professor JIA Shenghua

    Address:Room 401, Main Teaching Building, Xixi Campus, Zhejiang University, Hangzhou, 310058, P.R. China

    Tel:+86-571-88273382
    Fax:+86-571-88273360
    E-mail:cres@zju.edu.cn
    Website:http://cres.zju.edu.cn
  • Center for Capital Market and Accounting+

    The Center for Capital Market and Accounting, Zhejiang University was founded as an multi-disciplinary open research institution in 1999. Main research topics of the Center covers: operation and management of capital market, stock product design and innovation, IPO and capital raising, security evaluation and investment analysis, corporate restructuring, corporate mergers and acquisitions, corporate financial analysis, accounting measurement and information disclosure, management of commercial bank, management of security company, etc.. The Center follows advanced theory—undertaking NSFC, NSSFC projects granted by governments; bridges theory with reality—designing financing model for companies, keeps a great relationship with universities, research institutes as well as financial supervision department, financial institution and listed companies home and abroad.

    Director: Professor YAO Zheng
    Vice-Director:Associate Professor YAO Minglong, Associate Professor SONG Yanheng
    Tel:+86-571-88206867
    Address:Room 701,School of Management, Zijingang Campus, Zhejiang University, Hangzhou, 310058, P.R. China
  • Center for Information Technology and Emerging Industries+

    The Center for information Technology and Emerging Industries, Zhejiang University was founded as an international multi-disciplinary research institution conducting long-term tracking study on the development and evolution of information technology. Institutes under the Center covers multiple topics, such as, artificial brain and smart computing, internet of things and social perception, information management and information system, E-commerce and internet marketing, etc.. For years, the Center has accumulated lots of theoretical and applied research outputs, suggested large number of policy suggestions, and provided consulting services for companies in need of information technology industrialization.

    The Center now has 4 full-time professors and more than 30 researchers. Collaborative subsidiary research institutes were scattered over America, Germany, Hong Kong, Beijing and Harbin. Outstanding achievements are made in production management, unconventional emergency management and production safety in industries like large=scale construction and control, power prediction and smart grid, chemical engineering and steel, besides the IT field.

    Director:MA Qingguo
    Tel:+86-571-87952327
    Address:Room 410, Business Administration Building, Yuquan Campus, Zhejiang University, Hangzhou, 310058, P.R. China
  • Center for Human Resources and Strategic Development+

    The Center for Human Resources and Strategic Development, Zhejiang University is based on post-doctorial research station of business administration, doctor station of business administration, enterprise management and national key discipline doctor station of applied psychology. It also integrates with doctor and master stations of other disciplines like economics.

    The center has a great reputation in the field of organizational behavior, entrepreneurial management, strategic management and decision management. Researchers in the Center has conducted projects from NSFC, NSSFC, Ministry of Education as well as international collaborative project co-conducted with researchers from Netherlands, America and UK. Significant achievements are made in both theoretical and applied research.

    Director:WANG Zhongming
    Tel:+86-571-88273012
    Website:http://www.hrsd.zju.edu.cn/
    Address:Room 245, Main teaching building, Xixi Campus, Zhejiang University, Hangzhou, 310058, P.R. China
  • Global Entrepreneurship Research Center+

    The Zhejiang University Global Entrepreneurship Research Center(ZJU-GERC) has adopted the “zero-distance” strategy for entrepreneurship research. It is co-directed by both Professor WANG Zhongming at School of Management, Zhejiang University and Professor William Miller form Stanford Graduate School of Business. Under the support of National Key Discipline Development Program, the GERC integrates global multi-disciplinary research teams and establishes close collaborations with renowned institutions such as Harvard Business School, Stanford Graduate School of Business, Babson College, College of Business at University of Illinois, Said Business School at University of Oxford, School of Business and Law at Gothenburg University, and European Business School.

    It cooperates with local science parks and entrepreneurial companies in developing programs for entrepreneurial talents, promoting research in entrepreneurship, organizational change, financing strategies and industrial up-grading, and offering blobal entrepreneurship programs,. The ZJU-GERC consists of an entrepreneurship research laboratory, an action learning platform, and a Center for Human Resource Techniques and Standardization (with joint sponsorship from China Academy of Personnel Science under the Minstry of HR and Social Security). It undertakes national key research projects and provides international training programs for entrepreneurs.

    Tel: +86-571-88273012
    Fax: +86-571-88273012
    E-mail: gerc@zju.edu.cn
    Website: http://www.hrsd.zju.edu.cn/
    Address: Room 251, Main Teaching Building, Xixi Campus, Zhejiang University, Hangzhou, 310058, P.R. China
  • Research Center for Innovation and Development+

    Research Center for Innovation and Development, Zhejiang University was founded in 1998 aiming at giving full play to comprehensive disciplinary advantages of management science and engineering and humanities and social sciences. The Center aims at providing references for policy making and management to the government and all walks of society. The Center is striving to become a research center, a management decision-making consulting center, a talent training base, a data and information center, an open research base in the field of innovation and development and become a world famous, Asian TOP research center of innovation management in due course.

    The Center has connections with famous domestic companies, trying to provide advanced theoretical guidance and management tools for large and medium sized companies in technology & innovation strategy enaction and process & resources design. The Center issues research news letter “Innovation and Development Letters” irregularly for senior managers and hosts technological innovation seminar for executives annually. The Center keeps a watchful eye on science and industry policy of governments at all levels. After years of effort, the Center has built extensive and in-depth international collaborations with America, Britain, Canada, Singapore, Netherlands and Switzerland, i.e. long-term collaborative research on technological innovation with MIT and Simon Frazer University.

    Director:XU Qingrui
    Tel:+86-571-88206891
    Address:Room 903, Administrative Building, Zijingang Campus, Zhejiang University, Hangzhou, 310058, P.R. China
  • Neuromanagement Laboratory+

    Neuromanagement Lab was established in 2006 as one of the first labs established in China specialized in researches elucidating the micro-mechanisms of management activities in an interdisciplinary field integrating management science, economics, and cognitive neuroscience. 

    Prof. Qingguo Ma is the director of Neuromanagement Lab. He constructed and conceptualized“Neuromanagement” for the first time in the world in a paper published on Management World in 2006 and now he works as an academic leader in this burgeoning interdiscipline in China. By virtue of the excellent cross-disciplinary collaborative research environment in Zhejiang University, the lab has recently focused on researches on interdisciplinary fileds including Decision Neuroscience, Neuroeconomics, Neuromanagement, Neural-Industrial Engineering, Neuromarketing, Social neuroscience, etc.

    The lab is located at Run Run Shaw Business Administration Building in Yuquan Campus and equipped with standard cognitive neuroscience and behavioral experiment rooms. So far we have introduced a number of advanced research instruments, including event-related potentials (ERP) system, eye tracking system, near infrared spectrometer (NIRS) and multi-function EEG acquisition device.

    Director:MA Qingguo
    Tel:+86-571-87952790
    Website:http://www.cma.zju.edu.cn/neuromanagementlab/
    Address:Room 404, Run Run Shaw Business Administration Building, Yuquan Campus, Zhejiang University, Hangzhou, 310058, P.R. China
  • Center of Information Technology & Social and Economical Systems, Zhejiang University+

    The Center sees the new generation of information technology applications such as internet, internet of things, cloud computing, big data as research objects and continuously detects affecting factors in significant economic and social change and makes development predictions through mechanism research on advance information technology causing profound changes in social production mode and life style by inosculating information technology breakthrough and the historical background of economic and social transformation and upgrading. The Center is a multi-disciplinary research institution integrating humanities, information science and control with social science research as its core.

    Tel:+86-571-88206827
    Director:LIU Yuan
    Address:Room 1001-01, School of Management, Zijingang Campus, Zhejiang University, Hangzhou, 310058, P.R. China
  • Center for Quality Management Research+

    Center for Quality Management Research, Zhejiang University is a multi-disciplinary research center with quality research at center and brings together academic research, talent training and consulting service. It is also a research base acts as a domestic authority in QFD (Quality Function Deployment). The Center exploits new quality research areas like quality innovation, medical quality, food quality and safety, ecological quality, supply chain quality and neuro-quality management while doing applied research centered on national significant and hot realistic questions on quality management and exploring successful path and method on China’s quality management in order to enhance domestic quality competitiveness. Taking full advantage of cooperative mechanism among government, industry and academy, the Center provides theoretical support for “Quality Makes a Nation/Province/City Strong” and becomes a think-tank and consulting center in the field of quality improvement for government and companies.

    Director:Professor XIONG Wei
    Tel:+86-571-88236275
    Website:http://www.zjuqm.org
    Address:Room 705-06, School of Management, Zijiangang Campus, Zhejiang University, Hangzhou, 310058, P.R. China
  • Zhejiang University & Hangzhou Municiple Government Joint Research Center for Service Innovation and Development+

    Zhejiang University & Hangzhou Municiple Government Joint Research Center for Service Innovation and Development was founded on 29th December, 2009 as a platform and important content of strategic cooperation between Zhejiang University and Hangzhou Municiple Government.

    Giving full play to Zhejiang University’s strength in discipline and talent, the Center does researches in service theory, policy and industrial planning, and works hard to become a top national research center of modern service industry with open and networked management mode and operation mechanism. Since its very foundation, the Center has been actively exploring new organizational mode and cooperation mechanism with government at all levels and enterprises in talent training and collaborative research.

    Director:WEI Jiang
    Tel:+86-571-88206889
    Address:Room 1101, Management Building, Zijiangang Campus, Zhejiang University, Hangzhou, 310058, P.R. China
  • Research Center for Service Sciences, Zhejiang University+

    With new generation of information technology like internet, internet of things, cloud computing and big data developing rapidly, giving full play to the regional advantages that Zhejiang Province and Yangtze River Delta Area have in the rapid developing of finance, health and aged service, The Research Center for Service Sciences (RCSS), Zhejiang University, conducts researches on mechanisms on how information data affects people’s social production mode and life style, on innovation of service product, service business mode and operation mode as well as competitive strategy of operation. The Center keeps a watchful eye on industrial policies that would promote the development of modern service industry and public policies that may affect the interest of stakeholders.

    The Center aims at providing references for policy making and management to the government and all walks of society by centering on national strategy, integrating actual demand of Zhejiang Province, conducting systematic researches and extracting general laws of the development of service science and modern service industry. The Center is striving to become a research center, a management decision-making consulting center, a talent training base, a data and information center, an open research base in the field of service science and development of modern service industry and become an influential research center of service science in due course.

    Director:HUA Zhongsheng
    Tel:+86-571-88206795
    Address:Room 901, Building of School of Management, Zijingang Campus, Zhejiang University, Hangzhou, 310058, P.R. China
  • Academy of Global Zheshang Entrepreneurship, Zhejiang University+

    Academy of Global Zheshang Entrepreneurship, Zhejiang University, who are the outstanding representatives of Chinese private enterprises. The origin, development and internationalization of the Chinese private firms are interesting topics for both academic and general readers. The Academy will conduct researches and organize symposium, training and consulting activities with active participating and contribution from business circle and government. It will make full use of comprehensive and multi-discipline research strength and academic advantage of Zhejiang University. The Academy includes several research teams on entrepreneurship and business history, global strategy and operation, innovation and business models, SMES and industrial cluster, capital and listed company, case study and index study of Zhejiang entrepreneurs. The Academy publishes the books of “Global Zhejiang Entrepreneurs Studies”, “Development Report of Global Zhejiang Entrepreneur”, “Index for Healthy China Business” and “Index for Healthy Chinese Family Business”. The Academy organizes “Global Zhejiang Entrepreneur Forum” each year.

    The Academy was established in 2011. Mr. Jin Deshui, the former Vice-Governor of Zhejiang Province and Chairman of the University Council, acts as Chairman of Board of Directors; Mr. Zhang xi, The President of Development Committee, Zhejiang University is the Honorary President of the Academy. Mr. Wu Xiaobo is the President of the Academy. Many famous Chinese and foreign scholars have accepted the invitation to join the Academic Committee.

    Director:ZHOU Weihua
    Tel:+86-571-88206795
    Fax:+86-571-88206795
    E-mail:guoying_guo@zju.edu.cn
    Website:http://zheshang.zju.edu.cn
    Address:Room 1101-02, Building of School of Management, Zijingang Campus, Zhejiang University, Hangzhou, 310058, P.R. China
  • Center for Internet and Financial Innovation, Zhejiang University+

    With the rapid development of Internet and mobile Internet, the financial industry is facing revolutionary innovation and transformation, which has triggered tremendous changes in traditional financial sector and its related industries. As such, a series of academic and practical issues emerged calling for in-depth study. Affiliated to Zhejiang University Academy of Internet Finance, CIFI was established in 2014 with a focus on issues including innovation and entrepreneurial finance, Internet finance and capital market, supply chain finance, Internet finance and business model innovation, Internet finance and technological finance, and etc. CIFI is dedicated to building up the nation’s most extensive communication platform for scholars and professionals in the area of Internet finance, and also promotes a resource integration of innovation and entrepreneurship and Internet finance.

    Director:BEN Shenglin
    Tel:+86-571-88208901
    Fax:+86-571-88208901
    E-mail:zjuaif@zju.edu.cn
    Website:http://www.aif.zju.edu.cn
    Address:Room 705-12, Building of School of Management, Zijingang Campus, Zhejiang University, Hangzhou, 310058, P.R. China
  • International Research Center for Data Analytics and Management, Zhejiang University+

    International Research Center for Data Analytics and Management, Zhejiang University was established in 2016. The Center is a university-level, cross-disciplinary platform which integrates research teams from Management Science and Engineering, Computer Science and Technology, Control science and Engineering, Medical Science and so on.

    The Center consists of 5 professional research institutes: Institute of Data-driven Decision Making, Institute of Data-driven Marketing, Institute of Data Governance, Institute of Smart Healthcare and Institute of Data Analytics and Visualization.

    The Center has established a wide international collaboration research network including researchers from Stanford University, Massachusetts Institute of Technology, South California University, Toronto University and so on. The center is also supported by the world leading corporations such as Alibaba, IBM, GeTui, Tongbanjie and so on.

    Director:ZHOU Weihua
    Tel:+86-571-88206837
    Fax:+86-571-88206837
    E-mail:idam@zju.edu.cn
    Address:Room 1101, Building of School of Management, Zijingang Campus, Zhejiang University, Hangzhou, 310058, P.R. China