OutsideThe “Box”: To Think Pluralistically

Jul 29,2020

On 17thJuly, 2020, 22 students from School of Management at Zhejiang University (SOM-ZJU), completed their Cambridge Online Summer Program. In the context of the global outbreak of COVID-19, the program is designed for SOM-ZJU undergraduates, and aims to broaden the students’ international horizon and stimulated them to think out of the box.

Cambridge Online Summer Program consists of academic lectures, after-class retrospection and reflection, interview with students from Cambridge and so on. Not only were the participants provided with new knowledge, but also imposed to debate with each other. The program sparkled new ideas, hastened the students’ understanding and deepened their insight.

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Online Opening

On opening ceremony, Dr. Eden Yin greeted the students and encouraged them to actively participate in discussion. Gladly, with Dr. Yin’s encouragement, the students had made a huge difference and been able to bravely express their thoughts, confusion and disagreement in just one week.

During the five-day online program, the students took lectures in popular topics such as AI, Green energy, Innovation and Entrepreneurship, English literature and so on. All the lectures are delivered by the leading figures in academia from University of Cambridge.


Mr. David Gill gives lecture on “Cambridge Phenomenon”

The first lecture was given by Mr. David Gill, who led the students to explore the unique "Cambridge Phenomenon", which started from the high-tech industrial clusters in Cambridge and ended with different thinking modes between China and the Western worlds. Following with Dr. Stuart’s thought-provoking lecture on green energy, which caused a heated debate among students on carbon crisis and solutions, as well as how to promote and to solve the limitations of new energy. 

Other instructors also delivered brilliant and impressive lectures. Prof. Impullitti analyzed the current macroeconomy after Brexit; Dr. Willson-Lee displayed the charm lying in Shakespeare's works; Prof. Daugman raised a prospective world brought by Artificial Intelligence; Prof. Burnard and Ms. Andersen promoted students to explore, reflect, challenge and disrupt their definition of creativity and Dr. Yin talked about brand globalization strategies in the intelligent era.


As You Like It, William Shakespeare

The after-class brainstorming is the most exciting part of the program for the students. With Dr. Yin’s instruction, the students will discussion what they’ve learned, such as who could be the Shakespeare of China and how can Chinese culture go global. During the brainstorm, students challenge both others’ and their own views, in order to reach a better conclusion. There is no doubt that these discussions would improve the students’ pluralistic thinking and give them a better understanding of macroworld and social progress, etc. 


Final presentation by SOM-ZJU students

Moreover, three undergraduates from University of Cambridge joined the online summer program on the last day, and shared their daily life and experiences in Cambridge. Their friendliness and talkativeness brought lots of laughter and fresh ideas to SOM-ZJU students.

In the end of the program, the students presented their well-prepared group project of which the topics included Shakespeare, AI, Brexit, etc. Group “RiUK” with the topic of “Chinese companies' coping strategies in the post-epidemic era” win the top prize.

This program provides SOM-ZJU students with an open environment to step out of their comfort zone, viewing the world in a macroscopic and pluralistic way, questioning the authority and speaking out their opinions fearlessly. As Dr. Yin concluded, after the program, the students will keep “challenging the questions, say no to dualism”, “challenging the premises, say no to stereotypes”, and “challenging the authority, say no to superficiality”.