Faculty Directory
HUANG Liqiang
  • Associate Professor
  • Data Science and Engineering Management, School of Management, Zhejiang University
  • Office Room:1001-06 School of Management, Zhejiang University
  • Office Phone:88206827
  • E-mail address:huanglq@zju.edu.cn

RESEARCH INTERESTS

Electronic commerce and mobile commerce, human-computer interaction, and ecosystem governance

SHORT BIO

Liqiang Huang is an Associate Professor of Information Systems at Zhejiang University. He has received his Ph.D. from the University of Science and Technology of China and City University of Hong Kong separately. His research interests include the electronic commerce (user generated content); platform ecosystem; and human-computer interaction. His work has appeared in Journal of Management Information Systems, International Journal of Electronic Commerce, Information & Management, among others. Meanwhile, he also serves as an Associate Editor for the Journal of Global Information Management.

EDUCATION EXPERIENCES

Time Degree Major University
2009 - 2013 PhD Information Systems City University of Hong Kong
2008 - 2013 PhD Management Science and Engineering University of Science and Technology of China
2004 - 2008 Bachelor Information Management and Information Systems Hangzhou Institute of Electrical Engineering

ACADEMIC APPOINTMENTS

Time Title Organization
2015 - Associate Professor School of Management, Zhejiang University
2013 - Lecturer School of Management, Zhejiang University

SECONDARY ACADEMIC APPOINTMENTS

Time Title Organization

TEACHING EXPERIENCE

Course University
Information Systems Research Zhejiang University
System Analysis and System Design Zhejiang University

RESEARCH GRANTS

Date Project Source
2016 - 2019 The impact of ERP systems on firm market agility: A modularity perspective NSFC
2016 - 2018 The influence of social network on information and production diffusion: network structure, multi-mode network, and environmental factors NSFC
2015 - 2017 个性化模式下在线评论有用性形成机制研究 NSFC

PUBLICATIONS

JOURNAL PAPERS IN ENGLISH

  1. DONG Lingfeng, HUANG Lijiang, HOU Jinghui (Jove), LIU Yuan, Continuous content contribution in virtual community: The role of status-standing on motivational mechanisms, Decision Support Systems , 2020, 132(), 0-0.
  2. Ji WU, Liqiang HUANG, Leon ZHAO J., Operationalizing Regulatory Focus In The Digital Age: Evidence From An E-Commerce Context, Mis Quarterly, 2019, 43(3), 745-0.
  3. HUANG Liqiang, TAN Chuan Hoo, KE Weiling, WEI Kwok Kee, Helpfulness of Online Review Content: The Moderating Effects of Temporal and Social Cues, Journal of the Association for Information Systems, 2018, 19(6), 503-522.
  4. WANG Qiuzhen, Wedelb Michel, HUANG Lijiang, LIU Xuan, Effects of model eye gaze direction on consumer visual processing: Evidence from China and America, Information & Management, 2018, 55(5), 588-597.
  5. HUANG Lijiang, ZHANG Jie , LIU Yuan, Antecedents of student MOOC revisit intention: Moderation effect of course difficulty, International Journal of Information Management, 2017, 37(2), 84-91.
  6. WANG Qiuzhen, CUI Xiling , HUANG Lijiang, DAI Yiling, Seller reputation or product presentation? An empirical investigation from cue utilization perspective, International Journal of Information Management, 2016, 36(3), 271-283.
  7. WU Ji, HUANG Lijiang, ZHAO Jianliang, HUA Zhongsheng, The deeper, the better? Effect of online brand community activity on customer purchase frequency, Information & Management, 2015, 52(2), 813-823.
  8. LIU Hefu , HUANG Qian , WEI Shaobo, HUANG Lijiang, The impacts of IT capabilities on the internet-enabled supply and demand integration, and firm performance in manufacturing and services, International Journal of Logistics Management, 2015, 26(1), 172-194.
  9. HUANG Lijiang, Chuan Hoo Tan, Weiling KE, Kwok Kee WEI , Do we order product review information display? How?, Information & Management, 2014, 51(7), 883-894.
  10. HUANG Lijiang, ZHANG Jie , LIU Hefu , LIANG Liang , The effect of online and offline word-of-mouth on new product diffusion, Journal of Strategic Marketing, 2014, 22(2), 177-189.
  11. HUANG Lijiang, Chuan-Hoo Tan , Weiling KE, Kwok Kee Wei, Comprehension and assessment of product reviews: A review-product congruity proposition, Journal of Management Information Systems, 2013, 30(3), 311-343.
  12. LI Mengxiang , HUANG Lijiang, Tan Chuan Hoo, Wei Kwok Kee, Helpfulness of online product reviews as seen by consumers: Source and content features, International Journal of Electronic Commerce, 2013, 17(4), 101-136.

JOURNAL PAPERS IN CHINESE

CONFERENCE PAPERS

  1. HUANG Lijiang, Going beyond review information given: The impacts of innovative review systems, 2019 POMS Annual Conference, 2019
  2. HUANG Lijiang, Effect of online brand community on customer behavior: Reconciling mixed findings via regulatory focus theory, 2014 International Conference on Information Systems (ICIS 2014) , 2014
  3. HUANG Lijiang, Chuan-Hoo Tan , Khim Yong Goh, Kwok Kee Wei , The effects of component brands on consumer choice and evaluation of information technology products, Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS, 2014), 2014
  4. HUANG Lijiang, Chuan Hoo Tan , Kwok Kee Wei , The effect of product review presentation and product type on customer evaluations, Proceedings of the 17th Pacific Asia Conference on Information Systems (PACIS, 2013), 2013
  5. YANG Jinbi, SHI Yani, Tan Chuan Hoo T, HUANG Lijiang, WANG Nan , Sia Choon-Ling, Understanding factors influencing a SME to continue adopting the B2B marketplace to maintain its presence, Proceedings of 18th Americas Conference on Information Systems (AMCIS), 2012
  6. HUANG Liqiang, Comprehension of Online Consumer-Generated Product Review: A Construal Level Perspective, Proceedings of the 32nd International Conference on Information Systems (ICIS), 2011
  7. HUANG Lijiang, Assessing the helpfulness of Online Product Review: A Progressive Experimental Approach, Proceedings of the 15th Pacific-Asia Conference on Information Systems (PACIS), 2011
  8. HUANG Lijiang, New Product Diffusion: A Dual Word-of-Mouth Perspective, Proceedings of the 15th Pacific-Asia Conference on Information Systems (PACIS), 2011

BOOKS

CHAPTERS

RESEARCH MONOGRAPHS

CONSULTING AND RESEARCH REPORTS

OTHER PROFESSIONAL ACTIVITIES

EDITORIAL AND REVIEW RESPONSIBILITY

Time Title Journal
2016-09 Associate Editor Journal of Global Information Management

SPEECHES AND INVITED SEMINARS

Time Subject Conference

HONORS

Time Honor or reward Object rewarded Granted by